AMD has long been the bad boy of the computer technology world. Disrupting the CPU world with their 64 bit Athlon 64's that destroyed Intel's golden child, the Pentium 4. They constantly keep Nvidia on their toes with their GPUs that outperform, undercut on price, or both. Lately however in both worlds AMD has generally been playing catchup to both Nvidia and Intel, as well as facing heat in the mobile market with ARM processors. It seems all their focus has been on these two markets without really making a splash lately. Most of their innovative tech like Mantle generally amounts to little in the real world. Their Octo-core processors with the FX series barely manage to compete with their Intel counterparts with less cores, as well as doing so at the expense of power usage and heat. AMD have promised that the R9 300 series will put them back into the game, but there's really a lot going against it at this point. Now is the perfect time for AMD to pull out of the discrete GPU market completely in order to shake up the entire industry.